Aquent Consulting is the expert in marketing communications execution: we help our clients realize the full potential of their internal and external marketing communications resources.
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Aquent Consulting aligns your marketing communications organization and its agencies/vendors with the work that needs to get done - driving costs to produce the output down by 25% or more.
Based on a thorough diagnostic assessment, proprietary modeling and benchmarking, Aquent Consulting works to design the right organization, processes and mix of resources for our clients’ current and future marketing communications execution needs.
The core of our assessment process is a rigorous evaluation of your organization’s marketing communications output and a definition of “tiers” of work based on strategic importance and production complexity. Tiering informs decisions about:
• Types of resources – internal and/or agencies/vendors - needed to produce different
segments of work
• Skill levels required to produce the work
• Types of processes that need to be put into place
• Kinds of technologies that should be deployed to help manage assets and workflow as
well as automate certain kinds of routine work
Importance Factors
• Revenue impact
• Brand impact
• Influence of audience
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Complexity factors
• Newness of initiative
• Numbers of channels/media
• Complexity of specifications |
Once the work is aligned with the most appropriate internal and external resources to achieve your goals, we can get to the business of helping you optimize organizations, processes and vendor relationships.
Learn more about how our In-house Marketing Communications practice can optimize your internal marketing communications group.
Learn more about the enhanced value that we can bring to your agency/vendor relationships through our Client/Agency Management practice.
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