 You’ve been using the same agencies for years, sharing your marketing plans with them and hoping their work will help build your business. They regularly come up with creative strategies and execute against them. The work looks pretty good, but the results are hard to measure. And then your senior management team demands cost reductions and more accountability for your spending. You have a feeling that your agency relationships could be structured differently to achieve what management is looking for, but how do you tackle this problem?
Aquent Consulting can help. We work with companies to improve the efficiency and effectiveness of the development and execution of marketing communications handled by outside agencies and vendors, focusing on the establishment of best practices in:
• Work processes
• Organizational structure
• Workload assessment (by type and volume)
• Staffing skill set level and mix |
• Agency/vendor resource screening, review and
selection
• Cost benchmarking
• Technology selection and optimization |
And we can do this across all types of marketing vendors: creative, media, promotions, printing, paper mills, pre-production, post-production and marketing technology.
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- Development of Approved Agency Vendor Lists
- Agency Screening, Review, Selection, Staffing and Compensation
- Agency Consolidation, Compensation and Negotiation
- Media Planning and Buying Review/Consolidation
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| For additional information on how Aquent Consulting can help your company, please e-mail us. |
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